SIAM: BIMO wins the trophy for the best stand quality

The Biscuiterie Industrielle du Maghreb (BIMO), a subsidiary of the world leader in biscuits, Mondelez-International (formerly Kraft Foods), won the trophy for the best stand quality during the 8th edition of the International Agricultural Exhibition in Morocco (SIAM). BIMO, which is participating for the first time in SIAM with a 100m2 stand under the theme "The Magic Garden of Snacks", was awarded this prize to reward the quality, creativity, and attractiveness of its stand, indicates a statement from the group on Thursday.

Designed in the form of a mill with a garden, the same source continues, the stand stood out for its original concept, which includes play areas and offers entertainment for children.

"We are very happy that our first participation in SIAM 2013 was crowned with the prize for the best stand quality," welcomed the General Manager of BIMO and Kraft Foods Morocco, Saïd Moudafî, adding that this exhibition was the occasion to "showcase our BIMO biscuit brands under the leadership of Mondelez International, while giving a nod to the group's other brands through Kraft Foods Morocco products".

Provider / Source : Aujourdhui.ma